◈ What is WebMCP?
potentialAction SchemaTells AI systems what actions users can take on your site — search, buy, book, contact. Enables direct AI-to-site interaction.
/.well-known/mcp.jsonA discovery manifest that lets AI agents find and call your site's capabilities without scraping. The emerging standard for the agentic web.
robots.txt AdditionsExplicitly permits GPTBot, ClaudeBot, PerplexityBot and other AI crawlers. Most sites accidentally block AI indexing.
ai-agents.txtLike llms.txt but for autonomous AI agents. Tells agents what your site can do, what to cite, and how to interact with it.
Website URL
potentialAction JSON-LD
MCP Manifest
robots.txt additions
ai-agents.txt
Implementation guide
Analyzing site architecture
Detecting capabilities and generating your agentic package
Fetching page and detecting capabilities
Analyzing site structure with AI
Generating potentialAction schema
Building MCP manifest and agent files
Detected Capabilities
potentialAction JSON-LD
Paste into <head> on relevant pages
Why this matters: potentialAction schema tells Google, ChatGPT, and other AI systems exactly what users can do on your site. When AI agents understand your capabilities, they can recommend your site for specific tasks rather than just information queries — dramatically expanding your AI citation surface.
MCP Discovery Manifest
/.well-known/mcp.json
How to deploy: Upload this file to
/.well-known/mcp.json on your server. AI agents that support the MCP discovery spec will automatically find and understand your site's capabilities. You don't need an MCP server yet — the manifest is the first step.
robots.txt Additions
Append to your existing robots.txt
Important: Many sites accidentally block AI crawlers with overly broad
Disallow: / rules or wildcard blocks. These additions explicitly permit GPTBot, ClaudeBot, PerplexityBot, and Google's AI crawler — without affecting normal SEO crawler behavior.
AI Agents Manifest
/ai-agents.txt
What this is: Similar to
llms.txt but structured for autonomous AI agents. It describes what your site can do, what endpoints exist for agent interaction, and how to cite your brand — helping AI systems make better decisions about when and how to recommend your site.
Prioritized Implementation Plan