Otterly AI Alternatives: When the Add-Ons Add Up
Otterly charges extra for Gemini, Claude and AI Mode. Here is what Peec AI, LLMrefs, Profound and Citerank include instead, checked on November 5, 2026.
Key takeaways
- Otterly's plans cost $29, $189 and $489 a month for 15, 100 and 400 prompts, on four base engines: ChatGPT, Google AI Overviews, Perplexity and Copilot.
- Gemini, Claude and Google AI Mode are paid add-ons on every Otterly plan.
- LLMrefs includes nine engines with no add-on fees, including Gemini and Claude, for $79 a month and 500 prompts, refreshed weekly.
- Peec AI includes Gemini and AI Mode on its self-serve plans but lists Perplexity only on Enterprise.
- Citerank is the alternative for fixing the site, not tracking more prompts: audits, Why Not Cited and fixes deployed to WordPress from $29.99.
Otterly is the easiest AI visibility tracker to start with: $29 a month, daily tracking, and Perplexity included from the first plan. The reason people look elsewhere is what is not included. Gemini, Claude and Google AI Mode are paid add-ons on every plan, and the step from 15 prompts to 100 costs $160 a month.
Here are four alternatives and what each includes that Otterly charges extra for, or does not offer. I built Citerank, one of the four, and have tried to say plainly where it is not the right swap.
All prices come from each vendor's pricing page, read on November 5, 2026.
Otterly at a glance
| Plan | Monthly price | Prompts | Included engines | Add-ons |
|---|---|---|---|---|
| Lite | $29 | 15 | ChatGPT, AI Overviews, Perplexity, Copilot | Claude, AI Mode, Gemini |
| Standard | $189 | 100 | Same four | Same, plus 100 prompts for $99 |
| Premium | $489 | 400 | Same four | Same, plus 100 prompts for $99 |
| Enterprise | Custom | From 1,000 | Same four | Custom |
Every plan includes unlimited team members, daily tracking, sentiment, citation source tracking, brand profiling and GEO audits. Standard and above add API and MCP access, agent analytics and a Data Studio connector. Annual billing saves 15 percent. Source: Otterly pricing.
What each alternative includes without add-ons
| Entry price | Prompts | Gemini | Claude | Perplexity | AI Mode | Refresh | |
|---|---|---|---|---|---|---|---|
| Otterly | $29/mo | 15 | Add-on | Add-on | Yes | Add-on | Daily |
| LLMrefs | $79/mo | 500 | Yes | Yes | Yes | Yes | At least weekly |
| Peec AI | $95/mo | 50 | Yes | Enterprise | Enterprise | Yes | Daily |
| Profound | Trial, then custom | 50 (trial) | Yes | Enterprise | Enterprise | Enterprise | Daily |
| Citerank | $29.99/mo | 15 | Yes | No | Yes | No | On demand |
Peec AI's self-serve plans run three models at a time from its list, so "Yes" for Peec means available, not all at once.
1. LLMrefs: every engine, no add-ons
LLMrefs sells one plan at $79 a month: 500 prompts across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta AI, with "no additional fees" for engines. Unlimited projects and team members, CSV export and an API are included, with a 7-day free trial.
Better than Otterly for: coverage and volume. Otterly Standard with Gemini and Claude added costs well over $189 for 100 prompts; LLMrefs covers more engines and five times the prompts for $79.
Worse than Otterly for: freshness. LLMrefs updates each keyword at least once a week. Otterly tracks daily.
2. Peec AI: Gemini and AI Mode included, daily
Peec AI costs $95 a month for 50 prompts, $245 for 150 and $495 for 350. Its self-serve plans can use ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI, three at a time, all tracked daily.
Better than Otterly for: Gemini and AI Mode without add-on fees, daily tracking on larger prompt sets, and SOC 2 listed on every plan.
Worse than Otterly for: Perplexity, which Peec lists only on Enterprise, and entry price. If your buyers use Perplexity, this swap loses an engine you currently have.
3. Profound: enterprise breadth
Profound offers a free 7-day trial of 50 recommended prompts on ChatGPT, Gemini and AI Overviews, then Enterprise at custom pricing with up to nine engines, including Claude, Perplexity, AI Mode, DeepSeek, Exa Search and Muse Spark.
Better than Otterly for: the widest engine list on Enterprise, an AI marketing agent, SSO and dedicated support.
Worse than Otterly for: price transparency and starting small. There is no published price, and trial prompts cannot be edited.
4. Citerank: fix the site, track what matters
Citerank is not a cheaper way to track more prompts. The Citation Checker covers ChatGPT, Gemini and Perplexity for 15 questions on Starter ($29.99), 25 on Pro ($49.99) and 100 on Agency ($129.99). The AI Rank Tracker on Pro adds Grok.
The reason to choose it is the work after tracking. Why Not Cited checks a lost question for blocked AI crawlers, content hidden behind JavaScript, schema problems, entity confusion and passages engines cannot quote. Citerank Deploy pushes the fixes to WordPress with an exact revert, or serves them through a Cloudflare Worker. Otterly lists audits and recommendations; it does not list deploying changes.
Better than Otterly for: getting fixes onto the site, Gemini included, and a free plan for audits.
Worse than Otterly for: daily tracking, Copilot coverage and prompt volume. If you mainly need to track more prompts, LLMrefs or Peec is the better move.
When to stay with Otterly
Otterly is still the best value if your buyers mostly use ChatGPT, Perplexity, Copilot and Google AI Overviews, you need daily data, and your list fits within 15 or 100 prompts. No other tool here gives you daily Perplexity tracking for $29.
Which one to pick
- Need Gemini and Claude without add-ons: LLMrefs.
- Need Gemini and AI Mode with daily data: Peec AI.
- Need enterprise breadth and support: Profound.
- Need to fix why you are not cited: Citerank. Start with the free AI visibility checker.
For the full four-way comparison, see Otterly vs Peec vs Profound vs Citerank.
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