Citerank
Profound Alternatives With Published Pricing
Profound no longer lists self-serve prices. These four alternatives do, checked on November 5, 2026.
Key takeaways
- Profound's pricing page lists only a free trial of 50 prompts for 7 days and an Enterprise plan at custom pricing. There is no self-serve price.
- Trial prompts are a recommended set for your industry that you cannot edit, which limits what the trial can tell you about your own buyers.
- Peec AI is the closest self-serve alternative, at $95, $245 and $495 a month for 50, 150 and 350 prompts.
- Otterly starts at $29 a month and LLMrefs at $79 for 500 prompts, both with published prices and free trials.
- Citerank costs $29.99 to $129.99 a month and adds what trackers lack: diagnosing why you are not cited and deploying the fixes.
Profound is the best-known name in AI visibility tracking, and it has moved firmly upmarket. Its pricing page now lists two options: a free trial, and Enterprise at a custom price. If you want to know what you will pay before you talk to a salesperson, you need an alternative.
Here are four, all with prices on their websites. I built Citerank, one of them, and have tried to say plainly where it is the wrong choice.
Every price below comes from the vendor's pricing page, read on November 5, 2026.
What Profound offers now
| Plan | Price | Prompts | Engines | Prompt editing |
|---|---|---|---|---|
| Trial | Free | 50, daily for 7 days | ChatGPT, Gemini, Google AI Overviews | No, recommended set only |
| Enterprise | Custom | Custom | Up to 9 | Yes |
Enterprise covers ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude, Google AI Overviews, Exa Search and Muse Spark, with SSO, SOC 2, CSV and JSON exports, an API and dedicated support. Profound now presents itself as an "AI Marketer" that researches, writes and reports, with visibility tracking as one part. Source: Profound pricing.
The trial's main limitation is the fixed prompt set. It shows how Profound works, but not how AI engines answer the specific questions your buyers ask.
The alternatives side by side
| Entry price | Prompts at entry | Engines at entry | Free trial or plan | |
|---|---|---|---|---|
| Peec AI | $95/mo | 50 | 3 of 6 (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI) | Not stated |
| Otterly | $29/mo | 15 | ChatGPT, AI Overviews, Perplexity, Copilot | Free trial |
| LLMrefs | $79/mo | 500 | 9, no add-on fees | 7-day free trial |
| Citerank | $29.99/mo | 15 | ChatGPT, Gemini, Perplexity | Free plan for audits |
1. Peec AI: the closest self-serve match
Peec AI is the nearest thing to Profound you can buy without a sales call. Starter is $95 a month for 50 prompts, Pro $245 for 150 and Advanced $495 for 350, all tracked daily with three models active at a time. Every plan lists unlimited seats, sentiment, source analytics, gap analysis, MCP and SOC 2.
Better than Profound for: published prices, prompts you choose yourself from day one, and SOC 2 on every plan.
Worse than Profound for: engine breadth. Peec's self-serve plans do not include Perplexity, Claude or Grok; those are listed on Enterprise.
2. Otterly: the cheapest way to start
Otterly Lite costs $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, AI Mode and Gemini as paid add-ons. Annual billing saves 15 percent.
Better than Profound for: a low entry price, Perplexity on every plan, and a free trial with your own prompts.
Worse than Profound for: coverage without add-ons, and anything beyond tracking and audits, such as Profound's content agents.
3. LLMrefs: the most prompts per dollar
LLMrefs has a single $79 plan with 500 prompts across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta AI, with no extra engine fees. It includes unlimited projects and team members, CSV export and an API.
Better than Profound for: cost. Nine engines and 500 prompts for $79 is the widest coverage per dollar of any tool here.
Worse than Profound for: freshness. LLMrefs updates each keyword at least weekly, where Profound runs prompts daily.
4. Citerank: when you need the site fixed
Citerank tracks fewer questions than Profound. The Citation Checker covers ChatGPT, Gemini and Perplexity for 15 questions on Starter ($29.99), 25 on Pro ($49.99) and 100 on Agency ($129.99), and the AI Rank Tracker adds Grok on Pro and Agency.
Where it differs is what happens after the measurement. Why Not Cited checks a lost question for blocked AI crawlers, content hidden behind JavaScript, schema problems, entity confusion and passages engines cannot quote. Citerank Deploy pushes the fixes to WordPress with an exact revert, or serves them through a Cloudflare Worker on other sites.
Better than Profound for: published prices, a free plan for audits, and changes that land on your site rather than in a report.
Worse than Profound for: scale and breadth. Citerank does not track thousands of prompts or nine engines, and it has no dedicated support team or enterprise procurement. A large enterprise brand that needs both should look at Profound or Peec.
When Profound is still the right call
Profound makes sense for an enterprise marketing team that wants up to nine engines, an AI agent that drafts content and reports, SSO and a dedicated specialist, and is ready to negotiate a contract. For that buyer, the lack of a published price is a minor step in a normal procurement process.
Which one to pick
- Want Profound-style tracking with a price tag: Peec AI.
- Want to start small this week: Otterly.
- Want maximum engines and prompts for the money: LLMrefs.
- Want to find and fix why you are not cited: Citerank. The free AI visibility checker is a good first step.
For a full comparison of the main trackers, see Otterly vs Peec vs Profound vs Citerank.
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