AI Visibility Score:
How Visible Is Your Brand in AI Search?
Get your AI Visibility Score - a single unified metric showing how well your brand appears as a cited source across Google AI Overviews, Perplexity, ChatGPT, Claude, and Bing Copilot. Check your score free in 30 seconds. No account required.
Six Dimensions of AI Search Visibility in One Score
Traditional SEO metrics - domain authority, organic keyword rankings, Page Speed - were designed for the link-based web. AI search operates differently: it cites sources based on entity trust, structured content clarity, and signals that AI crawlers can parse at scale.
The Citerank AI Visibility Score aggregates six weighted dimensions that directly influence whether AI engines choose to cite your brand - giving you a single benchmarkable number you can track over time and improve systematically.
What Goes Into Your Score
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Citation Rate (30%)
How often your domain appears as a cited source when your target keywords are queried across Google AI Overviews, Perplexity, ChatGPT, Grok, and Bing AI.
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Schema Coverage (20%)
Completeness of structured data - FAQ, Article, Organization, LocalBusiness, Product - that signals to AI engines how to interpret and trust your content.
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Entity Strength (20%)
How strongly your brand is represented in Google's Knowledge Graph, Wikidata, and across authoritative entity mentions - the backbone of AI citation confidence.
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llms.txt Readiness (15%)
Quality and completeness of your llms.txt file - the new standard for communicating your site's purpose and key pages directly to AI crawlers.
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AI Crawler Access (10%)
Whether your robots.txt and server configuration allow the AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Bingbot) that power citation engines to index your site.
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Content AI-Readiness (5%)
Heading hierarchy, authorship signals, answer-formatted content, and passage-level citability - how easy it is for AI to extract quotable, trustworthy text from your pages.
What Your Score Means
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Strong
Your site has most of the signals AI engines need to confidently cite you. Focus on expanding citation coverage to more keywords and topics.
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Moderate
Significant room to improve. Typically indicates gaps in schema, llms.txt, or entity authority - all fixable with focused effort.
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Low
Major gaps in multiple dimensions. AI engines lack the signals needed to trust and cite your content. The score report will prioritize the highest-impact fixes.
Frequently Asked Questions
- What is an AI visibility score?
- An AI visibility score is a single number that summarizes how well your brand appears as a cited source across AI-generated search answers. It aggregates your citation rate across Google AI Overviews, Perplexity, ChatGPT, Claude, and Bing Copilot - weighted by platform traffic and query relevance - into a 0-100 score. A higher score means your brand is cited more consistently across more AI search platforms on more of the queries that matter for your business.
- What is considered a good AI visibility score?
- AI visibility scores vary significantly by industry. In high-content verticals like healthcare, legal, and financial services, top-performing sites score 60-80+. For local services and e-commerce, scores of 20-40 are competitive. Citerank's industry benchmarks show you what a good score looks like specifically for your category - the absolute number matters less than how you compare to sites competing for the same queries.
- How is the AI visibility score calculated?
- Citerank calculates your AI visibility score by checking your citation status for your tracked keywords across all five AI engines, weighting each by platform traffic share and query commercial intent, and aggregating into a 0-100 score. The score also incorporates on-site signal quality - schema coverage, E-E-A-T signals, entity clarity, and agentic protocol compliance - which are the leading indicators of future citation rate improvement.
- How do I improve my AI visibility score?
- The highest-impact improvements depend on your current gap profile, but the most common: (1) deploy schema markup on uncovered pages, (2) add FAQ schema to your highest-traffic informational content, (3) strengthen E-E-A-T signals - author credentials, primary research references, trust signals, (4) deploy llms.txt with accurate brand context, (5) optimize passage-level answer density so AI engines have clearly extractable answers on your key topics.
- Can I check my AI visibility score for free?
- Yes. Citerank's free AI Visibility Score check is available at citerankscore.com with no account required. Enter any domain and get an instant score with a breakdown by dimension. The free check includes your overall score, top-level dimension scores, and the three highest-impact fixes. Pro accounts add full dimension detail, keyword-level citation tracking, competitor scores, and weekly trend monitoring.
- How often does my AI visibility score change?
- Your score is recalculated weekly when Citerank's automated monitoring checks your citation status across all tracked keywords and engines. Score changes reflect actual changes in AI engine citation behavior - new citations gained, existing citations lost, or changes in your on-site signal quality. Significant algorithm updates by Google or other AI engines can cause score shifts independent of any changes on your site.